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Apple has acquired London-based music analytics company Semetric, according to a report citing legal documents filed with the Companies House in the UK in January. The purchase appears to be designed to bolster Apple’s Beats streaming music service, which the company reportedly plans to relaunch this year

Semetric appointed a new director, Gene Daniel Levoff, a former director of Apple Operations International, according to the Music Ally report. It also changed its registered address to the address of Apple Europe Limited.

Apple declined to comment on the acquisition, and the financial terms of the deal have not been publicly disclosed …

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Source:: Apple buys music analytics startup Semetric to bolster Beats

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