Apple is pinning some of its hopes to Pinterest to improve app discovery.

Pinterest, the popular social bookmarking service, introduced a new feature that lets users share and discover apps for iPhone and iPad on Thursday

With the option, called App Pins, users can tap an “install” button, which lets them download the application to an iOS device without being taken to a page outside of Pinterest

Apple, for its part, has thrown its support behind the effort by creating an official …

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Source:: Pinterest now lets you pin and download Apple apps

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