Ian Parker’s exhaustive 17,000-word profile of Jony Ive in The New Yorker is must-read material.

If you haven’t already read the profile — unprecedented in its access to Ive and the Apple design studio — do it now. It’s the best look we’ve had at the design processes within Apple, as well as at the man at the center of it all.

There is a lot in the profile to unpack. As John Gruber put it, “this is a resource we’ll refer to for decades to come.”

Here are just a few highlights from this truly extraordinary piece …

Playmobil Ive

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Source:: Six takeaways from that epic Jony Ive profile

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