Fitbit is buying FitStar, an app that specializes in crafting custom exercise programs based on a user’s body data and activity history.
The two companies have been working together to integrate each other’s services for a while, and in the wake of the deal those connections will deepen. Although the two will remain separate apps in the near-term, FitStar users will be able to publish their workouts immediately to the Fitbit app, and soon the apps will have single sign-on between them.
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Fitbit is often regarded as an entry-level fitness tracker, but the broad appeal of the company’s products (whose market share is a dominant 72%, according to NPD) occasionally garners criticism that they have little to offer people interested in more serious training. …