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Can text messaging be a public platform? Viber aims to find out with its new Public Chats.

The feature lets users “listen in” on a chat between a celeb and an interviewer. The first round includes DJ Paul van Dyk and singer-songwriter Pixie Lott

Viber CEO Talmon Marco says Public Chats “give you that fly-on-the-wall experience as you watch other people that you care about as they have conversations.” A good analogy might be a podcast in texting form, or a live blogging of an interview.

The idea, says Marco, is to increase engagement on the platform. Marco says he believes Public Chats will prompt more engagement, but admits it’s an untried format …

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From:: Viber’s ‘public chats’ let you see what celebs are texting about

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