Can text messaging be a public platform? Viber aims to find out with its new Public Chats.
The feature lets users “listen in” on a chat between a celeb and an interviewer. The first round includes DJ Paul van Dyk and singer-songwriter Pixie Lott
Viber CEO Talmon Marco says Public Chats “give you that fly-on-the-wall experience as you watch other people that you care about as they have conversations.” A good analogy might be a podcast in texting form, or a live blogging of an interview.
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The idea, says Marco, is to increase engagement on the platform. Marco says he believes Public Chats will prompt more engagement, but admits it’s an untried format …