IFTTT is taking its automating superpowers to a whole new level.
The company expanded its automation platform in a big way on Thursday with three new standalone apps and a rebranded flagship app.
IFTTT, which stands for “if this, then that” (pronounced like “gift” without the “g”), allows users to create “recipes” that link various apps and services with very specific triggers. (For example, I can set up a recipe that saves any picture I post on Instagram to my Dropbox account.)
The company’s three new apps more closely integrate its automation with the core functions of your smartphone. Do Button, Do Note and Do Camera — all of which are for iOS and Android — alyo low users to create recipes around specific themes. But unlike the traditional IFTTT app, which is set up to constantly run in the background (i.e., “If there’s rain in the forecast, then send me an email the night before”) the Do apps’ recipes require users to initiate the recipe. …